08

Lancel

150 ans

150 ans

150 ans

Client

Lancel

Art direction

Nina Rossi

Logo

Logo design for the brand’s 150th anniversary

Capsule visuals

Nina Rossi

Windows, New York pop-up

Creative research; produced by LET’S Luxury

Motion design

Augustin Kokoreff-Brutt

Music

Yanni Caloghiris

Years

2025–2026

Logo

Film

Capsule collection

Red pony-hair bucket bag, seen from above on red fur

Gradient red and burgundy patent bucket bag

Burgundy python bucket bag on a red and cream plastic chair

Red zipped bucket bag on Lancel-printed tissue paper

Windows and New York pop-up, research

Pop-up research: kiosk and Parisian façades drawn in red line, bags in the window

Window: drawn Wallace fountain, six bags on plinths

Window: drawn Morris column, bags on its shelves

Lancel pop-up in New York: Parisian façades drawn in white line on red glass, glass-brick columns

Next project

Lancel — Summer 2025 Pre-collection

Lancel — Summer 2025 Pre-collection

Lancel — Summer 2025 Pre-collection