23

Lancel

Plage

Plage

Plage

Client

Lancel

Art direction

Nina Rossi

Photography

Thierry Le Gouès

Production

Bangbang Agency

Year

2026

Woman in a striped set and iridescent visor carrying an inflatable crocodile, orange cross-body bag
Pile of four rubber rings, a small purple bag on top, another hanging
Sandcastle topped with a scarf as a flag, leather key rings hung on the towers
Four fuchsia perforated bags on an inflatable crocodile in the sand
Campaign image: smiling woman in an iridescent visor, two perforated bags with gold letters across the body
Campaign poster in a metro entrance frame, Saint-Philippe-du-Roule station

Next project

Lancel — Winter 2026 Pre-collection

Lancel — Winter 2026 Pre-collection